When Donald Trump decided to slash the advertising budget for Obamacare open enrollment by 90%, we thought, “Hey. That’s not right.”
So we decided to do what Trump wouldn’t: tell people about Obamacare open enrollment, and do everything we could to make up that 90%.
We created the Coverage Coalition, a group of agencies, media companies, production partners, and health care experts from around the country joining together to fill the world with as many Obamacare ads as possible.
One Show 2018 - Gold Pencil // Cannes 2018 - 3 Lions // Clios 2018 - 4 Clios
Designers: Elena Woznick, Corey Thomas, Chris Kelley, Roger Bova // CD: Zoe Kessler // Creatives: Van Gould, Chris Sheldon // Account: Kate Callendar // Strategy: Lynn Chu, Amanda Perring // Website Development: Owen Weeks
Here are just a few of the posts we made and promoted on social media, reaching millions of people.
And here are some of the posts our friends from other agencies made once they joined the Coalition.
We created a bunch of :30, :15, and :06 spots to run on donated media throughout the enrollment period. They were recorded in both Spanish and English versions, helping us reach a ton more people.