To launch Michelob ULTRA’s new brand platform – Play You For an ULTRA – we recruited Willem Dafoe and Catherine O’Hara to star in the greatest hustler film to every hit the Super Bowl.

“The ULTRA Hustle” landed at the top of several “best of Super Bowl LIX” lists, including Adweek, Vogue, Entertainment Weekly, and many more. It also hit #3 on the USA Today Ad Meter – a record for the brand – making it a hit with critics and viewers alike.

Global CCO: Karl Lieberman // CCOs: Marques Gartrell, Brandon Henderson // Creative Director: Christine Santora // AD: Jessica Sugerman // CW: Maclean Jackson

Director: Stacy Wall