In the summer of 2021, with vaccination rates slowing down, Anheuser-Busch worked with the Biden White House to make the American people an offer: once the country reaches 70% vaccination, beers are on us.
The program was announced by President Biden himself.
ACD: Dan Kenneally // CCO: Karl Lieberman
In digital OOH, we tracked America's vaccination progress using real time data, filling the national beer glass higher with every jab.
We continued the push in TV and social, helping to up vaccination rates. Data showed it had an especially big impact in the southeast.